Here are some "VLUTips" to help you increase your sales. Whether or not you sell thru the internet or in store, we want to share some creative ideas to keep your customers coming back!
- Targeted email marketing campaigns can be highly effective at driving shoppers to both your online store; not only driving traffic to your web site but also promote your in-store sales. It’s a great way to drive last-minute shoppers to your store.
- Offer your customers special incentives such as “free shipping” or “10% off” with minimum purchases to boost the value of your orders and reduce shopping cart abandonment.
- Make sure your Privacy Policy and Return Policy is clear and easily visible on your web site to reduce customers apprehension.
- Make sure your shoppers can clearly see that your web site is secure.
- Promote your “buy online & pick up in-store” feature on your home page to give visitors more buying options.
- Prominently display your “Holiday Delivery Guarantee” and provide your customers an easy way to track their packages.
- Make sure your web site is set up to handle the extra traffic to avoid visitor frustration.
- Display whether or not your product is in stock or on backorder to avoid complaints.
- Make it easy for shoppers to contact you by publishing both an email address and phone number.
- Send email campaigns with online only specials and in-store coupons to lure them to your web site as well as into your brick-and-mortar location.